Picture this: you’re scrolling through TikTok or Instagram, a video catches your eye, an ad seems to know exactly what you like, and a post pops up just when you were thinking about it. It feels like magic, but it’s not —     it’s artificial intelligence (AI) quietly running the show. Today, brands aren’t guessing what people might enjoy. They’re using AI to understand behavior and spot trends.         AI isn’t just a tech buzzword: it’s the engine powering much of modern social media...